"We are honored to have a firm with the reputation of Hummer Winblad recognize the business we have built and the opportunity that lies ahead," said Ed Sullivan, Aria's CEO and founder. "Software as a service is making companies reevaluate their relationships with legacy vendors. Salesforce.com proved the model for CRM and we are seeing similar demand from customers for SaaS based billing and customer management." Hummer Winblad managing director Mark Gorenberg will join Aria's Board of Directors. Aria is Hummer Winblad's fourteenth SaaS investment. "Aria has proven that it can win major clients and build strong partnerships in the gaming and SaaS markets," said Gorenberg. "We also see longer term opportunity for...<br><a href='http://site-with-content.com/news/735'>http://site-with-content.com/</a>